Kannywood and the Creative Economy: A Pillar of the “Kano First” Identity
By Mohammed Babagana Abubakar
Email: aunodigitalabuba@gmail.com
In the pursuit of the “Kano First” developmental vision, His Excellency, Governor Abba Kabir Yusuf, has made it clear that every sector must contribute to the state’s progress. While infrastructure and education are the bones of this agenda, the creative economy led by the world-renowned Kannywood film industry is its heartbeat.
Standing as the chief coordinator of this synergy is the Honorable Commissioner for Information and Internal Affairs, Comrade Ibrahim Abdullahi Waiya. By bridging the gap between the government and the screen, he has further solidified his role as the Limamin Kano First, ensuring that our story is told by our own people.
Kannywood is more than just cinema; it is a massive employer of youth, from actors and directors to technicians and marketers. Comrade Waiya understands that for “Kano First” to be a reality, the state must support its creative geniuses. Through his office, he has opened doors for dialogue, ensuring that the industry’s challenges are heard at the highest levels of the Audu Bako Secretariat.
As deeply rooted in tradition as Kano, the film industry often walks a fine line between modernization and cultural preservation. This is where the leadership of Comrade Waiya becomes essential. As the Limamin Kano First, he has acted as a mediator, encouraging Kannywood actresses, actors, and producers to align their storytelling with the moral and educational goals of the state.
Under his guidance, the industry is being positioned not just as a source of amusement, but as a tool for social engineering promoting the “Safe Nigeria” initiative, advocating for girls’ education, and showcasing the urban renewal projects of the Abba Kabir Yusuf administration.
From high profile actresses to grassroots support groups within the industry, Comrade Waiya has fostered a sense of belonging. He has moved the relationship from one of regulation to one of partnership.
By treating Kannywood professionals as vital stakeholders in the “Kano First” agenda, he has ensured their loyalty and active participation in the state’s progress.
The “Kano First” agenda is a multifaceted diamond, and the creative sector is one of its brightest facets. By harmonizing the interests of the Ulama, the politicians, and the artists of Kannywood, Comrade Ibrahim Abdullahi Waiya is proving that he is the indispensable link in Governor Abba Kabir Yusuf’s leadership chain
When we support our artists, we support our identity. And when we have a coordinator like the Limamin Kano First, we ensure that Kano’s light shines brighter than ever across the African continent.
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